Privacy Policy

1. Who We Are and What This Policy Covers

TECH CITY ADVISORS, INC. (“Tech City Advisors,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you:

• Visit our website at www.techcityadvisors.com or other websites that link to this Privacy Policy.
• Contact us, request information, or schedule a consultation.
• Request technology recommendations, proposals, quotes, vendor introductions, or services.
• Subscribe to our newsletters or other communications.
• Register for or participate in our events, webinars, surveys, or promotions.
• Otherwise interact with us in a business capacity, online or offline.

In this policy, “personal information” means information that identifies, relates to, describes, or can reasonably be linked to an individual, directly or indirectly.

This policy does not replace a separate written agreement governing our processing of information on a customer’s behalf. Where we act as a service provider or processor under such an agreement, that agreement governs the relevant processing.

2. Personal Information We Collect

The information we collect depends on how you interact with us.

Information You Provide

We may collect:

• Contact information, such as your name, business email address, telephone number, and mailing address.
• Professional information, such as your employer, job title, industry, and business responsibilities.
• Business and project information, such as the technology solutions you are evaluating, current providers, purchasing requirements, project timelines, and budget ranges.
• Communications, including messages, inquiries, survey responses, feedback, and correspondence with us.
• Event and subscription information, such as registration details, communication preferences, and event participation.
• Transaction information, such as billing details, purchase history, and information needed to prepare proposals, process orders, or administer our business relationship.

Please do not submit passwords, access credentials, government identification numbers, payment card details, or sensitive customer or employee information through general website forms or ordinary email. If a project requires sensitive information, contact us to arrange an appropriate method of exchange.

Information Collected Automatically

When you visit our website, we may collect technical and usage information, including:

• IP address and approximate location derived from it.
• Browser type, operating system, and device characteristics.
• Pages viewed, links clicked, referring pages, and dates and times of visits.
• Information about how you interact with our website and communications.
• Cookie identifiers and similar online identifiers.

Some of this information may constitute personal information under applicable law.

Information from Other Sources

We may receive business contact or project information from technology vendors, distributors, referral partners, event partners, publicly available professional sources, and people who introduce you to us.

We use information obtained from these sources for the purposes described in this policy, subject to applicable law and any restrictions that apply to the information.

3. How We Use Personal Information

We may use personal information to:

• Respond to inquiries and communicate with you.
• Understand your business needs and recommend technology solutions.
• Arrange vendor introductions, demonstrations, consultations, proposals, and quotes.
• Facilitate purchases, service delivery, and customer support.
• Manage customer, prospect, vendor, and partner relationships.
• Administer events, webinars, surveys, and subscriptions.
• Send newsletters, business updates, and marketing communications, subject to applicable law and your preferences.
• Operate, maintain, troubleshoot, and improve our website and business processes.
• Measure the effectiveness of our communications and marketing.
• Detect, investigate, and prevent fraud, misuse, security incidents, and other unlawful activity.
• Maintain business records, comply with legal obligations, resolve disputes, and enforce agreements.

Where applicable law requires consent for a particular use, we will obtain that consent before carrying out the activity.

4. How We Disclose Personal Information

We may disclose personal information in the following circumstances.

Service Providers

We may disclose information to providers that support our business, such as website hosting, customer relationship management, email delivery, scheduling, event registration, analytics, payment processing, accounting, and technical support providers.

These providers receive information as needed to perform their services, subject to applicable contractual and legal requirements.

Technology Vendors, Distributors, and Business Partners

When you request a recommendation, quote, demonstration, vendor introduction, purchase, or related assistance, we may disclose relevant contact and project information to the vendors, distributors, or partners involved in fulfilling your request.

Depending on the engagement, this may include information needed for deal registration, pricing, solution design, order processing, implementation, or support.

A vendor or partner may process information under its own privacy policy when it acts independently of Tech City Advisors. We encourage you to review that policy before engaging directly with the organization.

Events and Joint Activities

For jointly hosted events, webinars, or similar activities, we may disclose registration or participation information to identified co-hosts or sponsors as described in the registration materials or as otherwise permitted by applicable law.

Where consent is required for a sponsor’s independent marketing, we will request it.

Professional Advisers and Legal Requirements

We may disclose information to legal, accounting, insurance, and other professional advisers as reasonably necessary.

We may also disclose information when we reasonably believe it is necessary to comply with applicable law or valid legal process; protect rights, property, or safety; investigate suspected wrongdoing; or establish, exercise, or defend legal claims.

Business Transactions

Personal information may be disclosed as part of a proposed or completed merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, subject to appropriate confidentiality protections and applicable law.

At Your Direction

We may disclose information with your consent or at your direction.

5. Cookies, Analytics, and Advertising Technologies

Our website may use cookies, pixels, and similar technologies to support website functionality, remember preferences, understand visitor activity, and measure marketing performance.

You can manage cookies through your browser settings. Blocking certain cookies may affect website features. Where available, you can also manage nonessential technologies through our website’s cookie controls.

Where applicable law requires consent before using certain technologies, we will request that consent.

6. Marketing Communications and Your Choices

You may unsubscribe from promotional emails by using the unsubscribe link in the message or contacting us using the details below.

If you opt out of promotional emails, we may still send nonpromotional communications related to your requests, transactions, services, or ongoing business relationship.

You may also contact us to update your contact information or communication preferences.

7. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this policy, unless a longer period is required or permitted by law.

When determining retention periods, we consider:

• The nature and sensitivity of the information.
• The duration of our relationship with you.
• The information needed to fulfill requests and provide services.
• Legal, tax, accounting, and contractual requirements.
• Security needs, dispute resolution, and the establishment or defense of legal claims.

When information is no longer needed, we delete it, de-identify it, or otherwise handle it in accordance with applicable law and our retention procedures.

8. Information Security

We maintain administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, use, disclosure, alteration, and destruction.

No method of transmitting or storing information is completely secure. We cannot guarantee absolute security.

If you believe your interaction with us or information you have provided has been compromised, contact us promptly using the details below.

9. Your Privacy Rights

Depending on where you live, the nature of your relationship with us, and which laws apply, you may have rights to:

• Confirm whether we process your personal information and request access to it.
• Correct inaccurate personal information.
• Request deletion of personal information.
• Obtain a copy of certain personal information in a portable format.
• Opt out of certain processing, including the sale of personal information, targeted advertising, or certain types of profiling.
• Withdraw consent where processing is based on consent.
• Appeal a decision concerning a privacy request, where applicable.
• Exercise applicable privacy rights without unlawful discrimination.

To submit a request, contact us using the contact details in Section 13.

Please describe your request and provide enough information for us to respond. We may need to verify your identity or, where permitted, the authority of someone submitting a request on your behalf. We will not request more information than reasonably necessary for that purpose.

Rights are subject to applicable exceptions and limitations. If we cannot fulfill a request, we will explain our response and provide appeal instructions where required by law.

10. International Visitors

Tech City Advisors is based in the United States. Your information may be processed in the United States and other locations where we or our service providers operate. Privacy laws in those locations may differ from those where you live.

Where applicable law requires safeguards for international transfers of personal information, we will use an appropriate lawful transfer mechanism.

11. Children’s Privacy

Our website and services are intended for business and professional audiences, not children under 13. We do not knowingly collect personal information from children under 13.

If you believe a child has provided personal information to us, contact us so we can investigate and take appropriate action.

12. Third-Party Websites and Services

Our website and communications may link to third-party websites, applications, platforms, and services.

This Privacy Policy does not govern those third parties’ information practices. Review their privacy policies before providing information or using their services.

13. Contact Us

For questions about this Privacy Policy or to submit a privacy request, contact:

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The “Last updated” date identifies the latest revision.

If an update materially changes our privacy practices, we will provide additional notice and obtain consent where required by applicable law.